In a Class by Itself… Platinum For centuries, platinum has been equated with the best of the best. In the world’s finest jewelry, from the court of Louis XVI (where it was declared the only metal fit for kings) through the Art Deco of the Jazz Age until today, platinum’s beauty, strength and durability have kept it firmly at the top of the most-precious list.
The Power of Platinum Platinum is one of those supercharged words that always signifies the
best of the best. Jewelry made of platinum has a status and image
unlike any other. But this is nothing new. Platinum’s desirability and
use go back thousands of years.
A Platinum Love Affair To call the resurgence of platinum a trend is a bit of a misnomer. Hardly new, platinum was revered even in ancient Egyptians' time. By the end of the 19th century, it was the preferred metal for jewelry design, remaining so until World War II, when the government declared platinum a strategic metal and banned its use for jewelry. By the War's end, platinum simmered on the industry's back burner.
Platinum's Turbulent History It's almost hard to believe that platinum, one of the world's rarest, most durable and unquestionably beautiful metals, has spent so much of history being misunderstood.
White Hot: A Stylish Platinum Gift Guide Platinum jewelry is a hot commodity - as desirable with women today as it was with the platinum blondes of the 1930s. Times and styles may have changed, but elegance remains.
Why Platinum Is Worth the Price As you look through our cases during the holiday season you may notice that our platinum selections have significantly higher price tags than the ones shown in white gold. The question may come up, Why buy platinum when white gold will do the trick? Well, here's the inside scoop.